mber.com gov Case Study Turning Around the Turnaround Ashcroft Hotels, a mid-siz
ID: 376505 • Letter: M
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mber.com gov Case Study Turning Around the Turnaround Ashcroft Hotels, a mid-sized around underperformi Lincoln posed a considerable challenge-even f sition began with corporate executives deciding to manager with Martin Wood, the most experienced chain's turnaround team. Martin staff at the Lincoln Hotel and making the necessary changes to improve the prop- erty's performance. chain with ro an outstanding track record of turning recently acquired the Lincoln Hotel. The or the Ashcroft chain. The tran- replace the Lincoln's general ccessful manager of the would be responsible for assessing the current e only restriction was that Martin had to replace the current food and beverage director with Theo Waters, a rising star at the corporate flagship hotel. oanne Landis, Ashcroft's vice president of food and beverage, insisted that now was the time for Theo's big test. Martin expressed some concern. He felt that turning around the Lincoln H enough of a challenge. He didn't need the additional burden of mentoring e hotshot who never faced serious problems and always had the resources some available to help him succeed Joanne understood Martin's concerns and took full responsibility for Theo's lacement. "You'll see," Joanne said. "Just turn him loose and he'll turn it around." Unconvinced, Martin gave in to the demand, but insisted that Theo had to be part of the management team at Lincoln.Joanne readily agreed that Theo, like the other managers, would be accountable to Martin. Her last comment was, "I don't want to interfere with your responsibilities, Martin. I only want to give Theo a chance to shine at another property. I'll have HR send you a copy of his file this afternoon Theo Waters was indeed a rising star at Ashcroft. He had bused tables and was a food server in college while he earned his hospitality degree. After gradu- ation, he entered Ashcroft as a management trainee at the flagship hotel. He was soon promoted to assistant restaurant manager. His first department head posi- tion was as the room service manager. Most recently, he was the fine-dining res- taurant manager. He learned the chain's standards and procedures at the finest and best-run hotel in the chain. Even in this environment, he helped fine-tune an already profitable, smoothly running operation into an even more profitable one In addition, he was instrumental in launching the company's new award-winning fine-dining concept, which the company planned to roll out to other properties including the Lincoln.Explanation / Answer
Theo was the right choice because in a short while of his joining as a trainee, he got promoted as assistant restaurant manager which shows his capability. He also activiely contributed in hotels success. he implemented a new fine dine concept which shows that he is creative and hard working. He was successful in big chain of hotels and there was no reason that he was not be successful in his new job at Lincoln Hotel. During his tenure at Ashcroft, he proved himself.
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