. 53) The primary purpose of an ERP system is a) system customization b) data du

Question

. 53) The primary purpose of an ERP system is a) system customization b) data duplication c) system integration d) customer acquisition 4) Which phase of the customer life cycle categorizes customers according to value and attempt to win back high-value customers? a) loss/churn b) customer acquisition c) relationship management d) marketing 55) Responding to problematic content on social networking sites is best reserved for when a) b) c) the problematic content is truthful and legitimate the problematic content is obscene and contributed by crackpots the problematic content represents reasonable criticism of the organization's product or services the problematic content has caused the organization to do something positive as a result d) End of EXAM

Explanation / Answer

53. c) System integration

The primary purpose of ERP is system integration by collecting, updating and maintaining enterprise wide information on a real time basis.

54. a) loss/churn

This phase of customer life cycle means loss or churning of customers from competitors.

55) D) the problematic content has caused the organization to do something positive as a result

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