3. Suggest a code scheme that will identify each Working Shoes customer. Working

Question

3. Suggest a code scheme that will identify each Working Shoes customer.

Working Shoes is a multistate shoe store that offers an extensive selection of casual and dress shoes designed for men and women who work on their feet. Working Shoes plans to launch a new Web site, and the company wants to develop a new set of product codes. Currently, 250 different products exist, with the possibility of adding more in the future. Shoes and many accessories come in various sizes, styles, and colors. The marketing manager asked you to develop an individualized product code that can identify a specific item and its characteristics. Your initial reaction is that it can be done, but the code might be fairly complex. Back in your office, you give the matter some thought.

Explanation / Answer

3. Suggest a code scheme that will identify each Working Shoes customer.

Two most commonly used code schemes are straight sequence codes automatically assigned by the system and codes that combine alphabetic and sequence blocks.

  might be the first four alphabetic letters of the customer’s last name followed by a

4 to 6-digit dependent number. For example,customer is Albert Einsten might be ALBE342122.

Many firms like this approach because it provides some indication of the customer’s

last name(which is valuable both to the customer and the company)

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