1- (Buying behavior includes the behavior of both consumers purchasing products
ID: 376281 • Letter: 1
Question
1- (Buying behavior includes the behavior of both consumers purchasing products for personal or household use as well as organization buying products for business use.) T or F
2- why is customer relationship management important in a market orientation?
A- it reduces fixed costs for businesses.
B- it controls the rate at which trends, fashions, and tastes can change.
C- it can result in loyal and profitable customers.
D- it shifts the focus from existing to new customer bases.
E- it overlooks efficient production.
3- People who are higher up in the social ladder buy Rolls-Royce cars as a status symbol. Which of the following social variables of buying behavior is demonstrated in the given scenario?
A- Social role
B- Social class
C- Social force
D- Ethnic group
E- Cultural group
4- ethnic foods are an example of:
A- generic products
B- specialty products
C- shopping products
D- convenience products
E- difficult-to-obtain products
5- 7-up, cherry 7up antioxidant and diet 7up are products in Dr.Pepper Snapple group’s:
A- 7-UP product position
B- 7-UP product width
C- 7-UP product line
D- 7-UP marketing mix
E- 7-UP product innovation
6- During the _____ stage of the product cycle, a firm tries to strengthen its position in the market by emphasizing the product's benefits and identifying market segments that want these benefits.
A- introductory
B- intermediate
C- growth
D- maturity
E- decline
Explanation / Answer
1. Buying behavior includes behavior of consumers purchasing products for personal or household use as well as organization buying products for business use is
Ans. true
2. Customer relationship management important in a market orientation as
Ans. A- it reduces fixed costs for businesses.
3. People who are higher up in the social ladder buy Rolls-Royce cars as a status symbol. The social variables of buying behavior which is demonstrated
Ans. B- Social class
4. ethnic foods are an example of:
Ans. A. generic products
5. 7-up, cherry 7up antioxidant and diet 7up are products in Dr.Pepper Snapple group’s:
Ans. C- 7-UP product line.
6. During the _____ stage of the product cycle, a firm tries to strengthen its position in the market by emphasizing the product's benefits and identifying market segments that want these benefits.
Ans. C- growth
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