The primary goal of the managers of the firm is to A. Maximize shareholder wealt

Question

The primary goal of the managers of the firm is to

A. Maximize shareholder wealth B. Work as little as possible C. Consume excessive perks D. Make investment decisions that will benefit the manager

QUESTION 11 The production, promotion, and reclamation of environmentally sensitive products have come to be called:

A. Planned obsolescence. B. Green marketing. C. Anti-pollution. D. Recycling. E. Landfill kill.

QUESTION 12 Decision making in the international environment is __________ it is in a purely domestic environment.

A. Less complex than B. Less demanding than C. More complex than D. About the same as

QUESTION 13 Which of the following social events has had a significant effect on marketing?

A. The growing number of single-person households. B. The increasing number of Hispanics. C. The increasing number of women in the workplace. D. The growing number of people of retirement age who are continuing to work. E. All of the above.

QUESTION 14 From the graph below, which of the following is false?

A. The ending inventory for period IV is approximately 0. B. The inventory level increases during period I. C. Starting inventory for period I is greater than 0. D. There is unmet demand at the end of period II.

QUESTION 15 Corporate social responsibility reflects

A. The duties managers have to produce high quality products regardless of consumer demand. B. The obligation employees have to protect their organizations from those in the external environment that would do them harm. C. The social consequences of business success and the responsibility for some of the wider societal good. D. The growing movement toward establishing trade barriers with developing economies.

QUESTION 16 Many people view wine and cheese as complements. Suppose that the price of wine falls and that nothing else changes. As a result,

A. Both the price and quantity purchased of cheese would rise. B. The price of cheese would fall, and the quantity purchased of cheese would rise. C. The price of cheese would rise, and the quantity purchased of cheese would fall. D. Both the price and quantity purchased of cheese would fall.

QUESTION 17 Work-in-process inventory would normally include:

A. Direct materials in stock and awaiting use in the manufacturing process. B. Goods partially worked on but not yet fully completed. C. Goods fully completed but not yet sold. D. None of the above.

QUESTION 18 The primary advantage to using a standardization approach to marketing a product in the international arena is:

A. Minimization of marketing costs. B. More profit. C. Less service complaints. D. Less product returns. E. Standard budgets.

QUESTION 19 A stock with a beta of 1.5 will have a required return

A. Less than the market portfolio. B. Equal to the market portfolio. C. More than the market portfolio. D. Less than the risk free rate.

QUESTION 20 A marketing research firm decides the best method for achieving a client's research objectives would be to conduct a telephone interview using a questionnaire. This type of data collection approach would be classified as:

A. Survey research. B. Observation research. C. Experimental research. D. Qualitative research. E. Focus group research.

Explanation / Answer

6. The primary goal of the managers of the firm is to

A. Maximize shareholder wealth

To maximize the shareholder’s wealth means actually to maximize the wealth of the very owners of the Firm. The managers are merely the people who undertake the day-to-day management activities and functions, on behalf of these shareholders. Hence it is the primary responsibility of the manager to first maximize the shareholder’s wealth.

QUESTION 11 The production, promotion, and reclamation of environmentally sensitive products have come to be called:

B. Green marketing.

In order to preserve the earth from further damage, one of the major remedy to the environmental issues concerning an Organization and implementing sustainability is the ‘Green Marketing’ concept. There has been a realizing factor of how a greener survival strategy in now the need of every business. Green marketing involves marketing of such products that do not cause any damage to the environment. The green marketing activities deals with production, promotion and reclamation of such products therefore, which are environmentally sensitive products.

QUESTION 12 Decision making in the international environment is __________ it is in a purely domestic environment.

C. More complex than

There are more legal and political elements that is needed to be catered to in an international environment. Moreover, various other factors such as culture, technology, infrastructure, etc. make the decision-making in the international environment more complex since in case of purely domestic environment, the decision making is a response to the already known factors of a domestic environment but in case of the international environment, it takes a lot more to understand and evaluate the same factors in the light of their region and legal or social framework.

QUESTION 13 Which of the following social events has had a significant effect on marketing?

E. All of the above.

All of the above are such social events that determine the consumption pattern of the people. Along with it, the decision-making power, the risk taking appetite, the overall behavior patterns, etc. affect the marketing strategy and are depended on all of the above factors.

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