VI. Social Media Plan for Dreamz Intended image for the brand ii. Analysis tools
ID: 375948 • Letter: V
Question
VI. Social Media Plan for Dreamz
Intended image for the brand ii. Analysis tools to be used to track social media foot-traffic ii. Expected platforms to be used 1. Facebook, Instagram and Twitter 2. Types and frequency of posts iv. Timeline for social media introduction 1. Checkpoints for posts and followings
Increase market share by growing the sales force in the tristate area . Expand distribution to mid -Atlanta and New England .
Build the franchise for dreamz brand using digital media . Positioning the brand on a combination of eco-friendly and community / cause related associations is a strong imperative.
2. Social media marketing strategy ( linked in focus )
a. Identify opportunities for dreamz brand to (1) increase marketing interection (e.g., YouTube videos, blogs, contests, etc .)
b. Improve relationships management and acquire customer insight and referrals
Would you please elaborate and elucidate it for the dreamz brand . Thank you so so much
Explanation / Answer
Social Media Plan for Dreamz
The Dreamz Band is the clothing brand in the region of USA. The brand has been gaining popularity in the region.
In the Social media, the company has marketed in highly intended way. In order to analyses the social media traffic, they have the SEO (Search Engine Optimization) tools. It helps to know the traffic of the social media and enhance the company business to bring more traffic if it is less.
They have to use the various platforms of the social medias such as Facebook, Instagram and Twitter. They have to use all the platforms as it would help the company business to expand in the larger scale.
The frequency in posting would be high as if some has logged in to the social media then they have mainly show the brand of Dreamz most of the time.
Timeline for social media introduction is very much important as it shows the company preferences and tastes and it should be matched with the customer tastes and preferences.
The post should be regularly monitored, they also have the checkpoints for posts and followings as the customers have the certain new ideas or creativity of their own. It enables to get the ideas generation.
The social media can help in the Increase market share by growing the sales force in the tristate area. They do the marketing online. It would cost less and expand more.
They can have the groups in the social media to have the discussions with the communities which are far from the location of the business and wants to contribute. They can have the cause related associations as ecofriendly brand, tree plantation etc.
There can be a group of franchise and distributors for the expanding business to mid -Atlanta and New England.
Banding and positioning can be done very efficiently by the help of social media.
The Social media marketing strategy should be focus oriented. It should have inclined on the target market.
They have the opportunity to increase marketing interaction by the help of YouTube videos, blogs, contests, Facebook contest for example selfie contest with dreamz brand etc. They have to have the active participation for all the interaction otherwise it would lead the market to another way.
Improve relationships management can be done either physically or virtually. The virtual interactions are less time taking and more effective to acquire customer insight and referrals. Company should have the incentives when the customer adds into the business or refers the brand to others.
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