The Final Project: Enterprise Rent-A-Car Case Study is due in Module 8. To help

Question

The Final Project: Enterprise Rent-A-Car Case Study is due in Module 8. To help you prepare for the project, review the information on the following web page: Recruitment and selction at Enterprise Rent-A-Car. Be sure to read all 6 pages of content and explore the Student resources on the right-hand side of the page. You should also explore the Enterprise Alive website. Directions: For your final project, you will write a report that addresses the following items as they pertain to Enterprise Rent-A-Car: What are the elements of Enterprise's strategic management process? How does Enterprise use its human resources to gain a competitive advantage? What steps does Enterprise take to cultivate diveristy in its employees? What positive elements of Enterprises employee recruitment and selection process can you identify? Where are some areas that Enterprise might need improvement in the employee recruitment and selction process? Would this be a company you would want to work for? Why or why not?

http://businesscasestudies.co.uk/enterprise-rent-a-car/recruitment-and-selection-at-enterprise-rent-a-car/introduction.html#axzz2wt40yqUo

https://www.enterprisealive.co.uk

Explanation / Answer

1. Strategic management process involves the setting of goals, formulating plans, implementing them and evaluating their outcomes. The elements of strategic management process at Enterprise Rent-A-Car include the objective to grow the business in new markets through an entrepreneurial team work. To achieve this strategic goal, the company does workforce planning and has implemented programs that recruit, train and develop employees to meet the customer needs.

2. HR as competitive advantage: Keeping in mind the labour market dynamics, Enterprise has formulated an HR strategy that is based more on internal recruitment rather than external hiring. Enterprise offers internship programs for university students and then gives them on-the-job training with a long term career path. This strategy helps in developing loyal employees that are well trained in the skills and competencies required for growing the business. This way, Enterprise attracts the best talent compared to its competitors.

3. Cultivating diversity: Wnterprise has a policy of recruiting its employees form the local areas. This contributes to a workforce that reflects the local culture. The job advertisements given out by Enterprise seeks potential employees from all backgrounds, ensuring that there is diversity in the organisation, making it a culturally aware workforce.

4. Some of the positive aspects of the recruitment and selection at Enterprise are:

5. Areas for improvement: Screening CVs can be automated for website applications based on keyword search, multiple levels of interviews may be reduced or combined, industry certification programs can be offered in collaboration with partner universities.

6. One would want to work for this company since it provides a clear career roadmap, potential for growth and training. Working at Enterprise would help employees improve their skills, develop their competencies and reward them with entrepreneurial experience.

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