“ Five of the Most Frequently Used and Dependable Strategic Approaches to Settin
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Question
“ Five of the Most Frequently Used and Dependable Strategic Approaches to Setting a Company Apart from Rivals”
1. Low - Cost Provider Strategy
2. Broad Differentiation Strategy
3. Focused Low - Cost Strategy
4. Focused Differentiation Strategy
5 . Best - Cost Provider Strategy
Task: Determine which strategic approach is being implemented by the following organizations. Provide 3 examples for each organization that shows ho w they exhibit this strategy.
Organization
Strategic Approach
Examples
Kirkland
(Costco ’s Private Label)
1.
2.
3.
Marshall ’ s
1.
2.
3.
IKEA
1.
2.
3.
Trader Joe’s
1.
2.
3.
Starbucks
1.
2.
3.
Organization
Strategic Approach
Examples
Kirkland
(Costco ’s Private Label)
1.
2.
3.
Marshall ’ s
1.
2.
3.
IKEA
1.
2.
3.
Trader Joe’s
1.
2.
3.
Starbucks
1.
2.
3.
Explanation / Answer
Organization
Strategic Approach
Examples
Kirkland
(Costco ’s Private Label)
Focused Differentiation Strategy
1. Customer experience on the products
2. Attractive prices to increase the profit.
Marshall ’ s
Broad Differentiation Strategy
1. Innovation with high end technology
2. Increased competition
3. Brand promotion.
IKEA
Low-cost provider strategy
1.Innovation with low price
2. Demand increases with good quality and low price strategy.
3. Provides better life on the furniture products.
Trader Joe’s
Best - Cost Provider Strategy
1.Product innovation
2.Low price best seller
3.High Quality
Starbucks
Focused Differentiation Strategy
1. Unique Experience on products
2. High quality beverages and snacks.
3. Good relationship with customers as that increased customer loyalty.
Organization
Strategic Approach
Examples
Kirkland
(Costco ’s Private Label)
Focused Differentiation Strategy
1. Customer experience on the products
2. Attractive prices to increase the profit.
Marshall ’ s
Broad Differentiation Strategy
1. Innovation with high end technology
2. Increased competition
3. Brand promotion.
IKEA
Low-cost provider strategy
1.Innovation with low price
2. Demand increases with good quality and low price strategy.
3. Provides better life on the furniture products.
Trader Joe’s
Best - Cost Provider Strategy
1.Product innovation
2.Low price best seller
3.High Quality
Starbucks
Focused Differentiation Strategy
1. Unique Experience on products
2. High quality beverages and snacks.
3. Good relationship with customers as that increased customer loyalty.
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