Evaluate the performance of two search engines Google, Bing, Yahoo!, etc Design

Question

Evaluate the performance of two search engines Google, Bing, Yahoo!, etc

Design two queries to search - Target: obtain the price of the new iPhone

List your target and designed search queries (you can use any keywords you think are related to the target). For Search Engine 1, plot the precision versus recall curves for Query 1 and Query 2, interpolated to the 11 standard recall levels. Also plot the average precision versus recall curve for Search Engine 1 (all three curves should be on a single chart).
b. For Search Engine 2, plot the precision versus recall curves for Query 1 and Query 2, interpolated to the 11 standard recall levels. Also plot the average precision versus recall curve for Search Engine 2 (all three curves should be on a single chart, but a separate chart from that used in part (a)).
c. Plot the averages for Search Engine 1 and Search Engine 2 on a separate chart, and compare the algorithms in terms of precision and recall. Which search engine do you think is superior? Why?

Explanation / Answer

What Is SEO?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

VIDEO: SEO Explained

New to SEO? Start with this quick and easy to understand video about search engine optimization. It’ll quickly cover the basics:

Search Engine Land worked with Common Craft to produce the video, and they have many more great explainer videos like this in the Common Craft video library, so check that out.

More SEO Advice For Beginners

For more basic but also in-depth advice, our Periodic Table Of SEO Success Factors, shown below, introduces you to all the key concepts you need to know:

Related Questions

Navigate

• Browse (All)
• Browse E
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.