1. Explain why making analytical decisions about a communications mix and the di
ID: 374624 • Letter: 1
Question
1. Explain why making analytical decisions about a communications mix and the different methods of marketing communications are combined together in an optimum way. Provide examples.
2. What are the differences between a task-based method versus and percentage of revenue method for creating a sales budget?
3. Successful airlines spend money on each communication technique mentioned in chapter 10, i.e. sponsorship policy, database marketing, etc., in a rigorously planned and strategic way. Explain these techniques in detail. Provide examples.
refer to Airline Marketing and Management by stephen shaw , 2011 edition
Explanation / Answer
1: Marketing analytics is a data driven part and it analyse the requirement of various marketing requirement through various insights. Apart from it marketing communication deals with various channels included in communication , segmentation of market , competitors analysis etc.
2: task based method toves task wise split up and about their importance of weightage .while revenue method is based upon the estimation of revenue based split of various activities .Task oriented can be more realistic than revenue based as there will be deviation from revene based model.
Related Questions
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.