Tesla: Driving Competitive Strategy On a bright, sunny afternoon in May 2016, Jo

Question

Tesla: Driving Competitive Strategy On a bright, sunny afternoon in May 2016, Joshua Brown was driving down a divided highway in Florida. The 40-year-old entre- designs, builds, and sells cars, power trains, and bat preneur into a semitrailer that was turning onto the highway. This t accident was particularly significant as it was the first fatal car has become both an automotive and battery storage company that from Ohio lost his life when his Tesla Model S crashed The dream of self-driving cars first emerged in a 1939 Worl Fair exhibit by General Motors. By 1958, Chevy was testing a car that could sense electrical current embedded in the road below it d's ragic cident involving a self-driving car. Mr. Br Tesla's autopilot, which was designed to hold the car in its lane own had engaged the and adjust its driving to stay over top of the current. Twenty years designed to hold the car in its lane later, Volkswagen developed a robotic cart, intended for the space topilot failed to apply brakes, program, that could navigate its way across a chair-filled room irn g time of five hours. Then, in 1995, a group of Carnegie later, Vol and sadly, Mr. Brown failed to also Tesla has a short and dynamic history. It launched its first Mellon University robotic experts drove a specially equipped Po car, the Roadster, in 2009 with great hype and fanfare but failed tiac Trans Am across America, 98 percent of the t to ignite excitement by financial experts, many of who the company not to survive. The following year, despite these more than 130 million miles using the autopilot feature. Elon expectations of early failure, its IPO raised $225 million. By 2014, Musk, the billionaire CEO of Tesla, promoted the autopilot feature it had a market value of half of Ford Motor Co. Tesla now pro- to differentiate his cars as high-tech within the electric car market duces the Model S, for about $75,000 MSRP, and Model X, shown Tesla is also unique in the industry as it sells its cars directly to the in Figure 1-17, for about $80,000. The company churns out 60,000 customer without any dealerships. Tesla sees itself as an industr vehicles a year while leading the industry in battery life and car disruptor performance. In the coming years, Tesla intends to introduce much less expensive vehicles-in the range of $30,000 to $40,000. Tesla of its battery lead the market, its battery is as small as any in the Before the accident with Mr. Brown, Tesla cars had dri Tesla technology is world-class. The range and recharge time

Explanation / Answer

Q 1.5 Answer

Tesla intends to introduce much less expensive vehicle.

Tesla business and its engine is more responsive and powerful than competitors.

Tesla will launch self driving feature..

Q1.7 Answer

No, its not good to experiment this feature directly on public so Tesla will involve drivers to help them to remove the software bugs.

Q1.8 Answer

Tesla has introduced Autopilot(self driving) feature as new technology in market

Q1.9 Answer

The tesla autopilot feature uses

1sensors 2.cameras 3. frond end radar 4.digitally controlled brakes.

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