The balance scorecard of a company gives the position of the company both econom

Question

The balance scorecard of a company gives the position of the company both economically and in the market. The performance measures helps us to evaluate the future prospects of the company . Th enumber of projects completed, sales done. new innovations made etc., will give us entire position of the company. The scorecard of Samsung helps it's managers to trace the flaws present if any and the sales done. It also helps in deciding what needs to be upgraded and what needs to be taken off the rack. This helps in the develop strategies which are useful for the growth of the company.

Explanation / Answer

Pretend you are a manager of Samsung. Discuss how you would use the balanced scorecard to evaluate your company. The key will be to determine what measures will help managers evaluate those strategies. So what specific, objective, and quantitative measures would work for each perspective?

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