coca cola is following one brand marketing strategy, their total brands are prom
ID: 374146 • Letter: C
Question
coca cola is following one brand marketing strategy, their total brands are promoting with their core brand name of coke.
financially coca cola is much stronger and doing well in many aspects
they are following different strategies like estimating the demand and producing output as per the demand
they have central recruiting system, where the officials are recruited by the central level HR team of coca cola
the brand name itself the core strength of the firm.
there are still some areas which the brand is not reaching and not able to promoting its brands
to cover the total market and it can encash the demand for its products in the market
Explanation / Answer
Create a Personal Social Responsibility plan based upon your Core Values and Personal Ethics. The PSR should contain-Your value chain (what is most important to least important as you confront Ethical Dilemmas). This would be your version of the Triple Bottom Line. This should include your personal life (family, children, and parents) along with your business life since the two cannot be separated (but money and business will often try.)
How will you balance the Strategic, Altruistic and Ethical responses in your life, especially when applying for a job or promotion, dealing with work when what they want is not right or just finding the balance between personal and professional? There are times when you will do good for the sake of doing good, other times where you must do good to fix something you “broke” and other times when you will do good just to get noticed. How will you use Dobrin or Kohlberg or the Sleep Test (or any of the other models) to make sure you have the proper balance?
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