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Ruby Tuesday is passionate about great food and gracious hospitality. Ruby Tuesd

ID: 373929 • Letter: R

Question

Ruby Tuesday is passionate about great food and gracious hospitality. Ruby Tuesday’s menu offers a fresh garden bar, premium seafood entrées, including lobster, and quesadillas, as well as classic favorites like Ruby Minis, handcrafted burgers and ribs. In 2005, the company began a reimaging initiative that included a focus on food and service and concluded with the creation of a fresh new look for its restaurants. The updated look, feel, and menu offerings are all important factors of Ruby Tuesday’s mission to consistently provide a high-quality, casual dining experience with compelling value that guests will enjoy and remember.

As a Ruby Tuesday franchisee you will benefit from our guest-oriented culture and from the success of our proven systems. You will have access to these systems on which to build your business, as well as continual assistance from the Ruby Tuesday support departments.

At Ruby Tuesday, we strive to enhance our brand by focusing on our guests and the options they want in casual dining. When dining at Ruby Tuesday or taking it home with our To Go Curbside service, your options are endless. From our assortment of Famous Burgers to The Salad Bar at Ruby Tuesday, our menu offers selections that satisfy all appetites. Ruby Tuesday is about our guests, and it is our guests who are the driving force behind our mission "To Be Chosen More Often".

As we continue to grow worldwide, we are seeking qualified, dedicated franchisees to further develop our brand.

Benefits of Opening a Restaurant Franchise

• Instant Business- A restaurant franchise offers you an instant business. You don’t have to worry about the name, the décor, the menu or the marketing. It’s all done for you. This is ideal if you want a scalable business model. If you dream of opening multiple locations in different areas, a franchise is set up to do just that.

• Support- A restaurant franchise comes with support from the head office. If you have questions or concerns, you can ask them. This can be very helpful for new restaurant owners, who don’t always know what to do when they encounter certain problems. There is a big comfort to know that you can call headquarters for help with problems.

An independent restaurant owner has to rely on their own knowledge and intuition to solve problems.

• Better Buying Power- Restaurant franchises have bigger buying power. Food and other inventory can be purchased far cheaper than your local independent restaurant. Smaller food cost is a big benefit, but keep in mind it does limit your ingredient choices.

• Name Recognition- Name recognition is a huge benefit of a restaurant franchise. You don’t have to worry about start-up costs for advertising.

Explanation / Answer

How would opening up franchises benefit Ruby Tuesdays?

Please provide 450-500 words.