When dealing with consumers who are highly involved, marketers should focus on t
ID: 373893 • Letter: W
Question
When dealing with consumers who are highly involved, marketers should focus on the emotional appeals, peripheral cues & brand benefits and differences so, the answer is
4. All of the above
Customers who are highly involved always tend to search for information and stores/shops around them. They talk about the product frequently than others so as to get reviews and feedback about the product. They process the product information thoroughly and research it at a deeper level than the ones with low involvement. They always seek for information about product choices. .Also, such highly involved customers are more emotional.
When dealing with consumers who are highly involved, marketers should focus on the emotional appeals, peripheral cues & brand benefits and differences so, the answer is
4. All of the above
Explanation / Answer
When dealing with consumers who are highly involved, marketers should focus on ______________.
1. Emotional appeals
2. Peripheral cues
3. Brand benefits and differences
4. All of the above
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