Answer - \"Response\" is how consumers react or behave to a motivational drive o

Question

Answer - "Response" is how consumers react or behave to a motivational drive or cue.

Explanation - When a marketer tries to motivate a customer by giving cues through advertisements, the response of the customer may not be an immediate purchase, involvement or activation. But, even if the advertiser is able to form a positive and favourable image of the product in the customer's mind, there is high probability that customer will have the product in his consideration set when he makes the actual purchase. This "response" is the reaction of the consumer to the cues offered to him by the manufacturer/advertiser.

Option (1) - Response

Explanation / Answer

______________ is how consumers react or behave to a motivational drive or cue.

1. Response
2. Involvement
3. Sensation
4. Activation

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