Yes, i do agree that the New Belgium\'s focus on social responsibility helps to

Question

Yes, i do agree that the New Belgium's focus on social responsibility helps to achieve the key competitive advantages for the company. NBB is doing a lot of social responsibilities like the company striving to improve communities, upgrade people's lives via corporate donations, event sponsorship, philanthropy and giving away a percent of its profit as well as by maintaining a community bulletin board in its facility, where it posts an array of community involvement activities and proposals.

So, the New Belgium brand has become known for two things. its high-quality and its commitment toward sustainability. NBB's social responsibilities give the company a competitive advantage because consumers want to believe in and feel good about the products they purchase. NBB's s most important asset is its image which is a corporate brand that stands for quality, responsibility, and concern for society. For these reasons, I believe that NBB has more competitive advantage than other companies

Explanation / Answer

2. Do you agree that New Belgium’s focus on social responsibility provides a key competitive advantage for the company? Why or why not?

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