Let us address the questions one by one. Ans: The potential consumer group for a

Question

Let us address the questions one by one.

Ans: The potential consumer group for a vintage clothing store consists mainly of a niche group of vintage fashion enthusiasts, theatre-artists, costume designers for filsm and television. Judging by the exclusive nature of its consumer-base, the product offering has to be customised and tailored to their needs. The styles replicated / reproduced should be authentic and in-tune with contemporary taste. A lot of authentic research needs to go into each garment before it is put out to the consumer.

2. What needs does it satisfy?

Ans: It satisfies the need for wearing and flaunting authentic vintage fashion.

3. What features does it have to meet those needs?

Ans: Although the focus is on vintage, the clothing line has following characteristics:

4. How is your product differentiated versus your competitors?

Ans: The unique selling proposition (USP) of the product offering is wearable vintage fashion for all seasons. It offers individual lines of formal evening gowns for ladies, Suits and tuxedoes for men along with boho-casuals for the artistically-inclined youth.

Explanation / Answer

I need a research paper about Vintage Clothing Store

Product

The term “product” refers to tangible, physical products as well as services. In this section, you are asked to describe the product offerings of your business, addressing such factors as:

What does the customer want from the product/service offered by your business? What needs does it satisfy? What features does it have to meet those needs?

How is your product differentiated versus your competitors?

How is it positioned within the market?

Discuss your brand name and symbol. Are there any packaging needs; if so, describe.

What product lines will you offer? Give examples of product items within each line.

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