Airline industry is one of the best industry to analyse because it is one indust

Question

Airline industry is one of the best industry to analyse because it is one industry where they totally focus on transportation and facilites cost while others have diversified products and service lines.  Southwest Airlines defied many expectations once again in the recent financial year and disrupted the airline industry through their unique concept of technological innovation by implementing the ( Boeing 737–500 into their fleet) & (Raynor, 2011). The first one Boeing 737–500’s exceptional cost efficiency is consdered as the backbone of the organization’s strategy, ethics, as well as the business platform. An effective strategy should composed of scope, objective and advantage. This three elements are effectively utilised by the management by addressing the market requirement and customer understanding. By implementing distribution innovation employees could able to understand their commitment Their mergers especially Airtrans has changed their overall outlook towards their industry by maximising profitability,. The blending strategy and perfect utilisation of operational effectiveness introduced them a new form of competition strategy which gives an upper edge in the industry. Their competitors startegy exist in red ocean strategy and market has blue ocean strategy . Viral innovation and ethics also has played signficant role in their business progress.

Explanation / Answer

Southwest Airline: Identify the role that management played in helping this company execute its strategic management plan. Justify your response. You could consider including a specific example of a time when this management plan led the company to success.

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