Google Analytics has transformed the world of marketing research. It has helped

Question

Google Analytics has transformed the world of marketing research. It has helped to better understand the audience and strengthen the marketing strategy. It has worked as a powerful tool to enhance marketing and development strategies.

It provides important information about demographics, interests, behaviour of the customers, custom and benchmarking. The data of the customers helps to uncover important and detailed information that helps companies to design research effectively. It is important to understand strategy and message. The content can be used effectively for Creeton of effective marketing campaigns. Google analytics is used by more than 55 percent of the websites as an effective traffic analysis tool and it has a strong market share. The marketing industry has been transformed by Google and the adoption has resulted in changing the focus from strategy to the channel. It has been responsible to create a strong shift in strong marketing campaigns. It has pushed the digital channels online and caused in creation of strong business models.

Explanation / Answer

RESEARCH PROJECT

How has Google Analytics impacted the world of marketing research? PLEASE, you should provide a synthesis of information from a minimum of ten to fifteen different sources.

Source: The databases most likely to provide journal articles that cover your topic are ABI-Inform and The Lexis-Nexis Academic Universe, but the entirety of the Aladin database set may be helpful.

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