The mission statement should give an idea on the function, its target customers,

Question

The mission statement should give an idea on the function, its target customers, the company values and the objectives. From the mission it is clear that the function is the financial services offered by the Citi group to its customers across the globe. By mentioning function as financial services they are trying to show the importance they give to employees and the customers in their business operations. The target customers can be identified as the public, business organizations and the government from their core activities which includes safeguarding assets, lending money, making payments and accessing the capital markets on behalf of clients. The company values the trust customers put on the bank and the bank’s objective is to address the needs of the customers that enable growth and economic progress of the customers.

Explanation / Answer

evaluate in detail citi groups mission statement.

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients.

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