1. Brand promise for Samsung Galaxy: Cost effective high performing Android smar

Question

1. Brand promise for Samsung Galaxy:

Cost effective high performing Android smart phones:

- Samsung's main aim is to cover markets, including all income level of people, through their affordable prices

- the phone features , its design and quality acts as competitive edge for them

- best quality and affordable prices is their brand strategy

2. Huawei gives a similar brand promise for their customers with best designs at affordable prices

Attributes and benefits of Samsung:

1. Even though both phones are cost-effective samsung stands very high with its user-friendly features

2. After sales services are quite effective with Samsung when compared to Huawei

3. Samsungs repair shops are present all over the world for warranty while it is quite less with Huawei

4. Samsung phones are available across the globe

How it relates to target market:

1. Target market for Samsung is all income level people which is unlike apple which covers only niche sector of the market. Hence the number of customers would be more and so they have their after sales services across

2. The features are quite user-friendly for all age people and that covers the demographic target market

3. Samsung reaches both developed and underdeveloped countries which inturn covers across the globe

Explanation / Answer

Explain what the brand promise for your product/service is. If there is a similar brand promise that another product/service uses, discuss the attributes and benefits of your product/service. Explain how they relate to your target market. My product is the Samsung Galaxy

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