Ans a) For easy penetration of the US market Souq is offering high levels of dis

Question

Ans a) For easy penetration of the US market Souq is offering high levels of discount, up to 70%. Also it is processing bulk orders faster than most of its competitors and trying to become popular with retailers and grocery shop owners.

Ans b) Advantages of using a virtual platform instead of a real one for expansion are;

Ans c)

Souq is already registered in the UAE as 'an amazon company' which means that on entering the online market place in USA, Souq's biggest competitor will be its own parent-company, Amazon. Since Amazon has already built a stable customer base and brand loyalty on the US, entry barriers will be high for any new competitor like Souq.

Explanation / Answer

Consider yourself as Global Manager Marketing of www.souq.com, an online merchandiser. At present Souq.com is doing business in gulf region. Souq.com wants to enter in US online market.  Develop a detail strategy on the following:

a-What tools are they using?

b- What are the advantages of using virtual?

c- What are some disadvantages they have and how they can over come them?

(plase write 500 word minimum

avoid plagiarism or write it in diffrent style like play with words so there will be no matching when i apply it on Blackboard)

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