In today’s scenario, organizations aim at satisfying customers and building stro

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In today’s scenario, organizations aim at satisfying customers and building strong relations with them. The companies today focus on the present as well as future customer. In such case, CRM software is used to manage the data for present customers as well as prioritizing for future customers. CRM manages and analyzes the customer interactions via emails, direct chat, calls, etc. In other words, we can say that CRM helps in serving customers effectively and efficiently. CRM can be analyzed for learning about customers, their buying habits and for identifying valuable customers. This knowledge can then be used to work out a marketing strategy for introducing new products and for providing better services to the customer.

CRM systems are very challenging to implement and benefit from. An organization has to change itself from being a product supplier to a solution provider. The required change in the culture is difficult to achieve. It also provides useful analysis for sales data.

ERP is another information system that integrates departments and functions across a company using one database system. It enables various departments to share information and communicate with each other. It is a business management system that integrates all facets of the business. It also automates the finance and human resource departments and helps manufacturers in handling jobs such as order processing and production scheduling. Today, there is a strong need for organizations to become globally competitive. This can be attained by demanding integration of the business processes of an enterprise, which is a stronghold of ERP.

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please no plagiarism (write between 150-200 word please).Explain how the integration of CRM, SRM, and e-ERP systems in the organisation in virtual organization?

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