read and reviewed an email from my company. When I search through google or bing
ID: 373386 • Letter: R
Question
read and reviewed an email from my company. When I search through google or bing, I get the result as the first option i.e. the website is right on top. In Yahoo, the result is at the fourth position. There are some advertisements in the first three spots.
My company is using FB, Twitter,and LinkedIn. My company is very active on Twitter and LinkedIn. It keeps on sharing white papers on both these platforms.
My company is very active on both twitter and LinkedIn but not so much on FB. Even on twitter and LinkedIn, it is more of a push strategy. There's hardly any interaction. If there's more interaction, results would be better. The engagement levels are low right now. This can be improved.
The landing page is good though it can't directly convert a customer.
The email marketing can be improved by targeting the emails properly to the right segment of customers.
To improve SEO rankings, I would advice them to publish relevant content, use alt tags, and update content regularly.
Explanation / Answer
Select a company that you have received an email that is promoting an item or service of your choice. Find the call to action then click through to their landing page. Read Landing Page 101: Smart Marketer's Landing Page Conversion Course and write an analysis of your company's landing page.http://thelandingpagecourse.com/landing-page-101-intro/
You will want to make sure you analyze: Strength of the call to action on the landing page Lead capture forms Copywriting/copy written that enticed the viewer to take the next step in the conversion process Page Design What psychological motivator do they use (part 7 of the above article)
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