The population over 50, which are also called as baby boomers who are 50 plus in

Question

The population over 50, which are also called as baby boomers who are 50 plus in age. There are ample of business opportunities available for this target group.

I would like to start a mobile masseur services which would cater to the need of 50 plus aged population. As mentioned above the target group for our business would be 50 plus still working, who would like to live fit and healthy. At this age, the human body needs to be relaxed and serviced in order to be at its optimum level. Working 60 - 80 hours a week takes a toll on the body, which makes body muscles sore and stiff, these need to be relaxed and cured with expertise. As the case also mentions that the time is a luxury for this target group, mobile massage services would enable them to take services at the place of their choice and we would also offer the massage services on the move. The Traffic in the major cities is a nightmare, this could be our opportunity to introduce the massage services on the move, this would act as the massage taxi.

There would be a van deployed (similar to an ambulance) which would have a toilet and shower facility. it would be charged same as a taxi at a calculated rate. This would act and promote as transfer and a leisure vehicle, this would enable the target group to enjoy the massage without losing time. This would be a profit making business if promoted and price very well, as we can see the massage parlour on the rise across the country. The industry is growing at a steady rate of 16.8% CAGR according to the report by statistia. The proposed business plan would open new doors to the existing industry and we would have first-mover advantage.

Explanation / Answer

You want to start a business and perceive an opportunity in serving the rapidly growing segment of the US population over 50. The service you create must appeal to aging baby boomers 50 years old or older who are still at work (not yet retired) in professional or high-level corporate careers. They work an average of 60 to 80 hours per week and make a minimum $100,000 per year. They like to look good, be social, and stay healthy. Time is a big issue for them. The rules for your business idea are as follows: any idea is acceptable at this stage; nothing should be ruled out as silly, impractical, or even antisocial; also, improvements on existing services can be considered. Describe in detail your best business idea for this customer set.

Develop a response that includes examples and evidence to support your ideas, and which clearly communicates the required message to your audience. Organize your response in a clear and logical manner as appropriate for the genre of writing. Use well-structured sentences, audience-appropriate language, and correct conventions of standard American English.

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