Create a hypothetical organization offering product /service of your choice. Ide

Question

Create a hypothetical organization offering product /service of your choice. Identify a real potential competitor in the market.

Name your product/service as well as organization.

Write the mission and objectives.

Scan and assess the external environment to determine the strategic factors that pose opportunities and threats.

Scan and assess the internal corporate environment to determine the strategic factors that are Strengths (especially core competencies) and Weaknesses.

Analyze strategic (SWOT) factors to (a) pinpoint problem areas and (b) review and revise the corporate mission and objectives, as necessary.

Generate, evaluate, and select the best alternative strategy in light of the analysis conducted in step 5.

State how you are going to implement selected strategies via programs, budgets, and procedures.

State how you are going to evaluate implemented strategies via feedback systems, and the control

of activities to ensure their minimum deviation from plans.

Guidelines

Before carrying out a SWOT analysis, consider the following guidelines:

Be realistic about strengths and weaknesses. When performing a SWOT analysis on your business, be neither modest nor overly optimistic.

Consider answers from the company’s point of view and from the point of view of customers, vendors, distributors, and others who do business with them.

Distinguish between where the organization is today and where it could be in the future.

Note that the SWOT is subjective. No two persons will come up with the same SWOT.

Explanation / Answer

ABC Coffee Bar offers large variety of Hot and Cold coffee drinks.

Potential Competitor in the market is Cafe Coffee Day

Mission

ABC Coffee Bar‘s mission is to provide a bar/coffee shop where demand of every individual can meet. We exist to attract and maintain customers. Our services will exceed the expectations of our customers as we ensure 100% quality of our products and services.

Objectives

Opportunities

Threats

Strengths

Weaknesses

Various Problem areas are:

Budget problems for business operations and adoption of promotional activities which will drive customers to the Shop.

Best alternate strategy

Strategy could be to attract customers so they will frequent visit the Shop regularly in order to meet like-minded single people.

Offering Excellent customer service and Maintaining a cost of goods at below 40%.

Implement selected strategies via programs, budgets, and procedures

Evaluate implemented strategies

Ratings will be given for –

          Product quality

          Product quantity

         Product Taste

         Hospitality

          Ambience

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