Future strategy ( Company: \"Tencent\") -Given all your research, provide your t
ID: 372484 • Letter: F
Question
Future strategy (Company: "Tencent")
-Given all your research, provide your thinking on what are the factors that led to the success or failure of Tencent in the Asia-PAcific region.
-What opportunities and challenges does Tencent face in operating in the area in the future, such as in areas of market and competitors, organization structure, human resources, motivation, control, etc.?
-Do you have any recommendations about future company strategy in the Asia-Pacific region and organization management issues?
Explanation / Answer
Tencent is a successful social network and gaming firm in China. It has recently obtained its e payment license in Malaysia.
Tencent has maintained slow but steady growth. It has not gone overboard with its overseas expansion or increased the monetization rate of digital assets. It has successfully established itself for effective network of games and social media. The other businesses in the digital content include Spotify equivalent Tencent Music and YouTube equivalent Tencent Video.
The challenges faced by Tencent are cultural. The issues of bringing Chinese culture to other countries. Another problem is also integration of digital assets at home and global places. It has struggled to effectively monetize its dominance over the Chinese digital section. There is also more upside in the market valuation of Tencent and there is preference given to Alibaba.
It has adjusted its strategy according to the Asia Pacific region and significantly engaged with the audience. It has also improved its engagement with the audience. It has effective penetration in the global market.
It is recommended that Tencent focus on overseas acquisitions to improve its competitiveness in the market.
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