Annotated Bibliography This initial annotated bibliography should present at lea

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Annotated Bibliography This initial annotated bibliography should present at least 6 bibliographic sources related to your topic. These must be culled from reputable, refereed resources (scholarly),.It must include 5 sources from scholarly journals. Of these 6 sources, at least 2 should be primary sources on material constituting your topic. You may, of course, substituted scholarly book for one of your six sources. The annotation for each should consist of a brief (3-6 sentence) description of the source's credibility, its content and the reasons it will allow you to address (answer) your question. Please note, students may not use more than one onine website resource for this initial draft (this is different than an online journal database-and example of an "online website resource would be statistics from the USGS or Bureau of labor statistics-you may use one of these types of sources and it may count for one of the six-you may use more, but only one will contribute to fultiling the a mandatory requirement of 6 total sources ons in the final essay draft, you may include online resources in your bibliography. At that time, you must demonstrate their scholarly credibility and argue for their centralit in your draft project. We do not allow Wikipedia (or any crowd sourced, superficial overview of a topic) as a resource! This annotated biblography will become the basis of your literature review. The more care you give to it. the less work you will have to do for the upcoming literatüre review n0 MIA format, 12 point font and ful clear sentences and paragraphs

Explanation / Answer

Solution:

Li-Fu Hsu (2011), “Internet marketing based on Electronic Commerce”, IEEE International Conference on Computer Science and Automation Engineering, Vol.1, pp: 734 – 737

                        The Author, in this paper proposes a research model that suggest five factors that can influence internet market. The author has also identified four factors that will affect internet marketing adoption like readiness of the organization, pricing, evaluation & perceived usefulness. The author has also validated the research model by collecting data from top corporate website using internet survey.

Mohammad Amin Erfanmanesh, Reza Basirian Jahromi (2011),”The Feasibility Study of Implementing Marketing Principles for Academic Libraries in Iran”, International Conference on Social Science and Humanity, IPEDR vol.5

                        Iran being a developing nation, the author has conducted a study on implementing marketing principles within academic libraries of public universities in Tehran. The author suggest that for internet marketing for P’s Product, Place ,Price & Promotion are the key factors. The study also indicates the feasibility of implementation of marketing as average in Iran.

Simpson Poon, Paula M.C. Swatman, (1997) "Small business use of the Internet: Findings from Australian case studies", International Marketing Review, Vol. 14 Issue: 5, pp.385-402

                        The author urges small business to learn and adopt to the internet marketing concept. The author also presents the results of a case study research involving 23 Australian small businesses. This paper the author suggest a vaid point in which he says that the enthusiasm of the management & perceived benefits seem to be a driving force for internet use.

Otim, S., & Grover, V. (2010). “E-commerce: a brand name’s curse. Electronic Markets”, 20(2), 147–160.

            In this paper, the author argues that e-commerce can be a brand name’s curse due to information asymmetries & due to the existence of indifferent consumers. Market mechanisms such as information syndication, pricing of e-markets services, and vendor malpractice could be effective in deterring counterfeiting and brand name infringement. The author also urges us to look into serious problems that can occur due to online financial transactions across the internet which is not safe especially in developing countries.

Isil Senol, Eser Levi, Yonca Aslanbay(2015), “A New Fashion Consumer Typology: Dealing for Luxury via Electronic Markets”, International Journal of Business and Social Science ,Vol. 6,No.7.

                        Here, the author introduces a survey conducted on 294 fashion consumers of online shopping in Turkey. The survey discovers the impact of materialism, deals, discounts through electronic marketing. The research shows that luxury shopping clubs have become an admired attribute of a consumer. The author also suggests that further studies to be conducted in countries with different demographic and cultural profiles, will make a significant contribution to follow up this major social and technological transformation.

E-Marketing: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications – Information Resources Management Association.

                        This book suggest that internet marketing is just a new mechanism for advertising. It also urges that this ne mechanism need to study on various strategies considering the needs & expectations of the consumers. The book also suggest not all products can be marketed online and the brand should be trustworthy for consumers.

This is how, annotated bibliography are written indicating the information on few articles/books and/or research paper that go with your topic chosen but critically identifying the author's view on the particular topic.

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