Shine Bros. Corp., a recycling company based in Spencer, Iowa, bought its first

Question

Shine Bros. Corp., a recycling company based in Spencer, Iowa, bought its first Fuchs machine-- an MHL 320 scrap handler-- in 1998. Since then, the company had bought two additional Fuchs scrap handlers to perform various scrap handling tasks at its Spender tard. According to the owners of the company, "We now know the average time between break downs." The owner was describing which characteristic of product quality?

a. durability

b. serviceability

c. responsiveness

d. consistency

e. effectiveness

Explanation / Answer

The correct answer is option a.

Product differentiation is the process of differentiating its products or services that provide unique features which are valued by the customers. It includes durability, aftersales service, quality, etc. Durability is nothing but the ability where a product perform its function over a lengthy period of time under normal condition without any repair or maintenance.

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