The Eaststate Manufacturing Company produces four different airplane parts from

Question

The Eaststate Manufacturing Company produces four different airplane parts from fabricated sheet metal for several major aircraft companies. The manufacturing process consists of four operations-stamping, assembly, finishing, and packaging. The processing times per unit for each operation and total available hours per year to produce these parts are as follows: Part (hr./unit) Operation 1 2 3 4 Total Hours/Year Stamping 0.06 0.17 0.10 0.14 700 Assembly0.18 0.200.14 700 Finishing0.07 0.20 0.08 0.12 800 Packaging 0.09 0.12 0.07 0.15 600 The sheet metal required for each part, the estimated annual demand, and the profit per part are as follows: Part Sheet Metal (ft.2) Estimated Annual Demand Profits 1 2.6 2,600 $90 2 1.4 1,800 100 3 2.5 4,100 80 4 3.2 1,200 120

Explanation / Answer

Hi,

Thanks for the question.

4 P's define the marketing strategy for any company or for a particular brand. This is the strategy to reach and market the product to the customers.

The 4 P's will be:

Product: As mentioned, the product for this particular scenario will be McChicken and Big Mac.
Price: Price generally should be according to the perception of the customers to see its worth. They should consider to price the product moderately not on a low price because that would give the feel as the quality compromised.
Place: That should be very evenly distributed across the outlets in the US. The product will be very popular so the company should be very efficient in the distribution.
Promotions: Mcdonald's is very aggressive in terms of the advertising mostly in the Tv advertisement or OOH branding.

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