Activity 8-1 Investigate product comparison information. Locate a magazine or we
ID: 371517 • Letter: A
Question
Activity 8-1 Investigate product comparison information. Locate a magazine or website that contains one or more articles that present a side-by-side comparison of two or more products. (Use resources listed in the chapter, if you like.) Evaluate the effectiveness of the product comparison by considering the questions listed below, and then write a summary of your findings. . Which criteria are used to compare the products? What additional criteria could have been used? Describe the evaluation method used to do the product comparisons. Did the method(s) produce an objective or subjective result? Do you agree with the results? Why or why not? · .Explanation / Answer
We take on the product comparison between two Indian cars in SUV ( sports utility vehicle) category -
Tata Hexa and Mahindra XUV 500
Several parameters are used to compare the cars-
Specifications of the car which includes the dimensions and weight, capacity, engine and transmission details, suspension breaks and steering wheels and tyres
The comparison also includes the colours available for the cars.
The comparison also encompasses safety, breaking interaction, locks and security, comfort and convenience, seats and upholstery, storage, doors Windows, exterior lighting and entertainment features.
In addition to these comparison parameters it could also having to take parameters like how environment friendly the cars in their manufacturing process, their carbon footprint.
It should also compare the cars on there overall maintenance costs over the next few years. The cars comparison should also include the benefits of each feature like benefit of automatic lock for convenience. This could have explained the feature for the two cars in a better manner.
Table approach has been used to depict the comparisons across various product features for the two cars.
The comparison given are mainly objective in nature because they include facts figures and measurable data.
It also includes feedback from existing users which is subjective because it comprises of personal opinions, interpretations and points of view.
As far as the objective details of the two cars are concerned the results are fine. However, further details could have been included in the comparisons like the economic cost of holding the car for the next 5 years and detailed more about the specific features of the cars which would make the life more comfortable like stating automatic climate control along with its benefit. would have helped the consumers to compare the cars not only from the features or specification perspective but also from an end product and Lifestyle perspective.
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