For each Question, you don\'t need to answer the question, you only need to inpu

Question

For each Question, you don't need to answer the question, you only need to input the data, use the correct Excel data analysis tool to generate a report, and then: Shade the cell which contains the value of the test statistic in yellow Shade the cell that contains the critical value of the test statistic in orange Shade the cell that contains the p-value in green Question 1: Data below show miles per gallon for U.S. cars and for Japanese cars from random samples. Miles per gallon US cars Japanese cars Miles per gallon US cars Japanese cars 27 27 25 29 24 24 15 28 25 19 16 17 15 35 24 32 28 28 23 27 20 18 15 15 14 15 32 34 26 30 14 14 14 12 13 13 18 20 18 39 36 28 27 32 32 24 26 10 23 At 1% significance level, is there sufficient evidence to conclude that the mileage per gallon is not the same for both car makes? Assume unequal variances of mileage for car makes

Explanation / Answer

Hi,

Thanks for the question.

4 P's define the marketing strategy for any company or for a particular brand. This is the strategy to reach and market the product to the customers.

The 4 P's will be:

Product: As mentioned, the product for this particular scenario will be McChicken and Big Mac.
Price: Price generally should be according to the perception of the customers to see its worth. They should consider to price the product moderately not on a low price because that would give the feel as the quality compromised.
Place: That should be very evenly distributed across the outlets in the US. The product will be very popular so the company should be very efficient in the distribution.
Promotions: Mcdonald's is very aggressive in terms of the advertising mostly in the Tv advertisement or OOH branding.

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