ALTITUDE ONLINE: KNOWLEDGE MANAGEMENT AND OTHER CONSIDERATIONS To collect and di

Question

ALTITUDE ONLINE: KNOWLEDGE MANAGEMENT AND OTHER CONSIDERATIONS
To collect and distribute knowledge within the organization, Jon plans to use a custom designed wiki system. The Altitude Online wiki will provide a platform for employees in advertising, design, technology, and business units to create informative entries that are catalogued and cross-referenced for easy reference. The purpose of the wiki is to store and retrieve answers to frequently asked questions, as well as training documents and useful instructions and tips.
In addition to the wiki, Jon wants to implement a new database system to store records of each corporate advertising project. A new corporate policy will require agents to provide a summary of each project as it is completed. Pages will include a summary of the advertising media, technology, and approach they used, their challenges and successes, copies of artwork, and other useful information.
Altitude Online employees will access the wiki and projects database through a desktop portal. They will also be able to find and use daily corporate news, calendaring applications for meetings, and social networking applications that include status updates, and group collaboration facilities. Jon is toying with the idea of having organization leaders and successful employees share their ideas through a corporate blog. Contributing to an all-stars blog would help successful employees feel recognized for their efforts, while capturing their knowledge and sharing it with others in the organization.
Altitude Online uses several special-purpose information systems. They rely most on programs that analyze the success of online advertising campaigns and those that provide consumer profiles based on their actions on client Web sites. These applications use expert system techniques that automate the collection of data and provide insightful reports.

Questions

Read about the Altitude Online case above and answer the following questions.

Discussion Questions

1. Why do you think it is a good idea for Altitude Online to maintain records of all advertising projects?
2. How can social networks and blogs serve as knowledge management systems?

Critical Thinking Questions

3. What challenges lie in filling a wiki with information provided by employees?
4. What other tools could Altitude Online use to capture employee knowledge, build community, and reward productive employees?

Explanation / Answer

Question 1

Yes it is a good idea for Altitude Online to maintain records of all advertising projects.This will help the management to look for the technology used,the path taken for the particular advertisement,what are the challenges they have faced and how they overcame it and many other useful information.So in future they can look on it if they came with same situation.This would act as a knowledge base for the people of the management.

Question 2

Having a social networks and blogs will serve as a knowledge management system for them.The employees who are sharing theire views can put on some light on what are the technology they used,how they impplemented,what are the barriers they came across and how they overcame it.Having this information will give a head start to the employees.Also in case of any emergencies they can look back to employee to ask them for their suggestion on it.

Question 3

Accumalating and making the data to work will be a big deal.All the scenarios given by the employees will differ one with the other.To make a note of eaxct what is to be done in form of minute details will be a bit tough.Also the other employees who are looking on it may or may not find a exact situation working on it.It may be a look alike scenario and they have to deduce the workflow from it.

Question 4

They can provide in hand documentaion of the scenarios which are coming.Like capturing the error and copying the solution for it.Also there can be a short blog session which are shared by the employees.

Related Questions

Navigate

• Browse (All)
• Browse A
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.