i) Putting keywords into content is known as a “white hat” SEO technique. Explai
ID: 3705248 • Letter: I
Question
i) Putting keywords into content is known as a “white hat” SEO technique. Explain how you see this strategy can lead to higher search ranking to your web app?
ii) Explain your understanding on difference between “white hat” and “black hat” SEO techniques.
iii) Below are word counts of all nouns in the content of 3 web pages:
Why a typical search engine would return Page2.html for a search query of “cats and dogs”?
Explain in your own words. Hint: use mathematics to explain.
Page1.html Page2.html Page3.html Cat: 6 Cow: 6 Dog: 6 Home: 0 Mouse: 6 Pig: 0 Cat: 2 Cow: 2 Dog: 2 Home: O Mouse: 0 Pig: 0 Cat: 0 Cow: 1 Dog: 0 Home: 1 Mouse: 0 Pig: 1Explanation / Answer
ii)Answer:
White Hat SEO:
->Legal and Ethical SEO strategies that help a webpage get ranked in search engines
->To improve the webpage’s ranking in search engines
->Ethical and supported
->Long Term Goals and Benefits
->Growing and connecting with a human audience, as well as creating a brand
->Using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers
->No risks
“black hat”:
->Unethical SEO strategies that help a webpage get ranked in search engines
->Unethical SEO or spamdexing
->To improve the webpage’s ranking in search engines
->Unethical and frowned upon
->Short Term Goal and Benefits
->focus on Search Engines and how they rank websites
->Keyword stuffing, invisible text, doorway pages, adding unrelated keywords to the page content or page swapping
->risks:
Getting banned from search engines
Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. Black hat SEO focuses on only search engines and not so much a human audience. Black hat SEO is typically used by those who are looking for a quick return on their site, rather than a long-term investment on their site. Some techniques used in black hat SEO include: keyword stuffing, link farming, hidden texts and links, and blog content spamming. Consequences of black hat SEO can possibly result in your site being banned from a search engine and de-indexed as a penalization for using unethical techniques.
White hat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine. Techniques that are typically used in white hat SEO include using keywords, and keyword analysis, doing research, rewriting meta tags in order for them to be more relevant, backlinking, link building as well as writing content for human readers. Those who use white hat SEO expect to make a long-term investment on their website, as the results last a long time.
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