book: Business Driven Information Systems (5th Edition) Read \"Closing Case Two\
ID: 370330 • Letter: B
Question
book: Business Driven Information Systems (5th Edition) Read "Closing Case Two" - "Pinterest - Billboards for the Internet" (pages 123-125) Answer questions 2-6 on page 125
CLOSING CASE TWO Pinterest-Billboards for the Internet Pinterest has been called the latest addiction for millions of people around the world. Pinterest,a visual social media network, allows users to create "interest boards" where they "pin" items of inter- ests found on the web. Terms you need to understand to use Pinterest include: Pin: A link to an image from a computer or a website. Pins can include captions for other users. Users upload, or pin, photos or videos to boards Board: Pins live on boards and users can maintain separate boards, which can be categorized by activity or interests, such as cooking, do-it-yourself activities, fitness, music, movies, and so on. Repin: After pinning an item, it can be repinned by other Pinterest users, spreading the content virally. Repinning allows users to share items they like with friends and family Pinning is simply done by clicking a photo or video that captures the attention of a user, whether it is by uploading personal photos or repinning a photo or video from a felow user. Started in 2010 Pinterest has already attracted over 10 million users with the majority being women between the ages of 25 and 54. Millions of people visit the website each day to find what new items will spark their interest because there are always more and more things to see. Pinterest is considered a social network, but unlike other social networks, such as Twitter and Facebook, Pinterest is open to invited users only, meaning it is an invitation-only website and users Business Driven MExplanation / Answer
As per my understanding about the terms disruptive or sustaining technology, Pinterest may be put in either of the two or even may be considered as both disruptive and sustaining depending on the terms and conditions falling within and or outside the law of the land. Perhaps in near future, similiar services/ products may become popular on FACEBOOK and or WHATSAPP.
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