Question one please? Chobani Greek Yogurt Focuses on Tradition When a Turkish im

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Question one please?

Chobani Greek Yogurt Focuses on Tradition When a Turkish immigrant converted an old food plant in upstate New York to create a kind products to western states. Meanwhile, mainstream yogurt makers yogurt products, too. such as Dannon have introduced of yogurt unlike anything many U.S. consum- ers had ever tasted, little did he dream his of over $1 billion. With "How Matters' as its corporate motto,the firm company would receive an EntrepreneurialStill pays individual attention to each batch. 'We aimed at people who Success of the Year award a few years had never tasted Greek yogurt before, so they couldn't be blamed for later. Chobani, the company Hamdi Ulukaya founded with five not realizing how tasty it could be. Chobani's founder recently employees almost a decade ago, has become the number-one pro- the Ernst& Young World Entrepreneur Awdfor is buiness fforts. Chobani has 3,000 employees and ships 22 yogurt across the United States every week, racking up annual sales never liked yogurt," Ulukaya says, explaining that these consumers ducer of Greek yogurt in the United States and is driving a dramati- cally rising trend. QUESTIONS FOR CRITICAL THINKING creamier texture and slightly tart. What factors account for the rising popularity of Greek yogurt, with its thicker, Greek yogurt taste, now accounts for 52 percent of U.S. yogurt sales, and some observers believe there is no end in sight. Chobani and other brands of Greek yogurt have more protein and less sugar than products made by most U.S. firms, and consumers--especially women and Sources Compa upper-income shoppers-are snapping it up as quickly as produc- Watson, Chobani Simply 100 Greek Yogurt Snags 13% Share ofus Togurt Market lust ers can manufacture it. 2. Do you think the sales trend will continue upward? why not? Six Weeks after Launch, Food Navigator,accessed October 16 2014 www.foodnavigator- usa.com, Megan Durisin, 'Chobani CEO:Our Success Has Nothing to Do with Yogurt Chobani and Fage, one of its competitors, both have ambitious Business nsider, acesed expansion plans, including enlarging their plants, which lie about Chobani, the Turkish King of Greek Yogurt'Bloomberg an hour apart in New York State, where they have given a strong Add New Product. T boost to the local economy. The state now has six yogurt plants and com Oliver Pursche,"What Investors Can Learn from Choban's Hamdi Ulukayas Success: recently surpassed California as the top yogurt-producing state. Fort Chobani also spent more than $250 million to open the largest March 21,2014, www.washingtonpost.com William Neuman, Greek Yogurt a com Bryan Gruley, At accessed March 21, 'Chobani to increase Twin Fails Production, 2014, www.businessweek.com Brian Smith, win Falls Times-News, accessed March 21,2014, http:// .D.Harrison, 'Greek Yogurt Maker Award," The Washington Post, accessed accessed March 21, 2014, www for Chobani Takes Home 2012 SBA Ent ts kind in Twin Falls, Idaho, in part to ease distribution of its New York State The

Explanation / Answer

There are many factors that contribute to the rising popularity of the greek yoghurt:

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