224 1511424389716 Call State The Digital Marketing Mix Digital marketing can hel
ID: 369525 • Letter: 2
Question
224 1511424389716 Call State The Digital Marketing Mix Digital marketing can help while engaging current and potential customers Companies can leam more about be very inexpensive and effective online Online options companies reach target markets more easily, affordably, and quickly than with traditional marketing tactics Marketers can share and collect information customers and their buying behavior Conducting market research and promotional strategies provide marketers with a new way to apply the marketing mix (product, price, place, promotion) Nielsen Marketing Research revealed that consumers now spend more time on charactenistics of digital marketing r social networking sites than they do on e-mal, and social network use is still growing The digital marketing: addressability, interactivity, accessibility, connectivity, and control all provide new options for marketers to reach target markets and grow brands Review the statements and arios listed. Place each selection into one of the columns to denote which business formation is being described ad acive oolrie presebce has Suppliars thal guaranfee lower A new resort in Flonda is A sotware company has decided toA high end brand provides bloggers to visit and review providing incentives for promote and evaluate Twiler variety of online communication content regarding its product for six options to engage customers months to defne new features that should be added to the sotware provide service and increase producr heir location A company that sels baby A clothing retailer offers a larger and Hotel Sites practice maximum and continuously updated varietyproducts has decided to create a of shirts and pants online that are not offered in the stores located in mals has decidod to create a Many travel websites ke Priceline presence in the social texibility in analyzing supply and demand continuously when seling rs instoad te FaceBook and feMom products and services DIGITAL MARKETING SCENARIO DIGITAL MARKETING SCENARIO MARKETING MIX PRODUCT 11/23/2017 ere to searchExplanation / Answer
Product
Many travel websites like Priceline and Hotel Sites practice maximum flexibility in analyzing supply and demand continuously when selling products and services.
A clothing retailer offers a larger and continuously updated variety of shirts and pants online that are not offered in the stores located in malls.
Price
Management at a giant retailer with an active online presence has created processes and policies with supplies that guarantee lower costs of products not shipped to stores.
A new resort in Florida is providing incentives for bloggers to visit and review their location.
Place
A high-end brand provides a variety of online communication options to engage customers, provide service and increase value.
A retailer located in South Africa has decided to create a retail website to reach global customers instead of opening multiple stores in different countries.
Promotion
A company that sells baby products has decide to create a presence in the social networking site Facebook.
A software company has decided to promote and evaluate Twitter content regarding its product for 6 months to define new features that should be added to the software.
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