CE Ray, the Empowered Athletic Club Director y was moving along well in his care

Question

CE Ray, the Empowered Athletic Club Director y was moving along well in his career in sports discuss the enrollment picture. Lamy administration, having graduated from college with he was pleased with the operatonRay a degree in sports and health administration five not with the enrollment figures. "I am years ago. He spent the first two years after gradu- you to boost enrollment to a net ation working as a fitness instructor at one health "do what you need to do." and fitness club. Ray then found a position as an em gain," said Ray replied, "Larry I am doing all I can. W on social media istant manager at a chain of athletic clubs, Mod- out flyers. We advertise erm Fitness. The manager suddenly resigned to encourage word-ol-mouth advertising. This is saturated with athletic and fitness clubs move to an athletic club in Las Vegas. Ray then asked by the CEO of the chain to accept the tough for our position as manager of the local Modern Fitness. market share. What advice can you give me was Modern Fitness club to get a bigter responded, "Ray you are empowered as the responsibility, not mine. We'll talk about your enrol The CEO, Larry, said to Ray, "You've got the smarts boost enrollment? and the charisma to do a great job as manager Ray was flattered, and he saw the management manager to boost enrollment working within w position as a splendid opportunity to make a con- advertising budget. Boosting enrollment is wu tribution in his chosen field. Five months into the job, all was going well with ment figures again in thirty days. the Modern Fitness staff. The group appeared to be well motivated, customer complaints were at a min- Questions imum, and only one person had quit voluntarily Yet the local Modern Fitness was facing a problem of declining club enrollment, rather than experienc- ing growth. New club memberships enrollments 2. Which political tactic or tactics do you recom were not coming in fast enough to make up for 1. How effective is Larry's approach to empower ing Ray to boost enrollment? mend Ray use to deal effectively with his empowering boss? existing members not renewing their enrollment. Larry, who carefully reviewed enrollment data What might Larry do to help Ray boost amst ment, within the limits of empowerment 3. each month, scheduled a meeting at Ray's club to

Explanation / Answer

1.
In the given scenario, Larry is empowering Ray with his words, but not with his actions. Hence, the approach adopted by Larry will have limited impact. It will happen, because the Larry is not helping Ray in guidance terms of other techniques used by other managers at other centers. Further, Larry is also not interested in chalking out the plan with new strategies to attract new enrollments. Such lack of inaction from the end of CEO, will slowly bring in the feeling of uncertainty of job and create demotivation in Ray. Later-on, it will be spread in the local center of the chain. Now, it will become the responsibility of the CEO Larry to transform the center. Hence, Larry should be proactive in delivering all kinds of support, new innovative ideas and full moral backing to Ray while empowering Ray to do the job.

2.
The best tactic is to reenergize the marketing and branding efforts with attractive offers, discounts and loyalty coupon for potential new enrollments as well as the existing members. There should be a regular addition of new equipment as well as fitness competition by the center that will add to the enthusiasm of the members. It will definitely give positive results in terms of the enrollments. Afterwards, Ray can ask for the bigger budget, bigger scope of work and then bigger incentives for himself as well as the other employees.

3.
Larry should help Ray in following ways:
1.   Sharing the tactics adopted by the other centers of the fitness chain
2.   Regular interaction with Ray and motivating him for the consistent efforts
3.   Chalking out the plans for increasing the enrollments and monitoring the progress on a regular interval
4.   Creating scope of bigger budget if the results are encouraging and positive

Here, empowerment does not mean to leave the subordinate on his own. Rather, it means to provide all adequate support to realize the innovative ideas that achieve the organizational goals

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