1. Imagine that you are a prescription drug salesperson for a large pharmaceutic
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Question
1. Imagine that you are a prescription drug salesperson for a large pharmaceutical firm and that you make frequent sales calls on physicians and other primary care people in doctor's offices. The purpose of these sales calls is to acquaint them with your firm's products and get them to begin prescribing your products to their patients. Describe the basic functionality you would want in your organization's CRM system for it to support you in preparing and making presentations to these people.
2. Enterprise system software vendors need business systems analysts that understand both information systems and business processes. Make a list of six or more specific qualifications needed to be a strong business systems analyst supporting the implementation and conversion to an enterprise system within a small or medium organization. Are there additional qualifications needed for someone who is doing similar work but for a large, multinational organization?
Explanation / Answer
Customer relationship management
Customer relationship management (CRM) is a combination of organizational strategy, practices, procedures, information systems and technologies that companies utilize to handle and examine customer relations, and providing fast and effective service, with the goal of humanizing business relationships with customers, through the effective service by the database information system.
The Customer Relationship Management Strategy
Customer relationship management is often thought of as a business strategy that enables businesses to improve in a number of areas. The CRM strategy allows you to following:
Specific qualifications needed to be a strong business systems analyst
Business systems analysts typically act as a liaison between the business side of an enterprise and the providers of services to the enterprise and responsible for handling needs assessments and cost/benefit analysis to align the technology of the company with their business strategies. They possess functional expertise in one or more of the traditional business processes (e.g., revenues, expenditures, financial reporting, payroll, general ledger, human resources, and treasury) as well as specialized knowledge of one or more of the major ERP systems.
The Specific Qualifications:
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