Kimball\'s on page 359. Kimball\'s Revisited is on page 378. What is your advice
ID: 369074 • Letter: K
Question
Kimball's on page 359. Kimball's Revisited is on page 378.
What is your advice Q1 (Word Limit 500 words)
LL'S RESTAURANT: Building and Developing KIMBALL! eveloping Loyalty od Tyler have discussed a custo for the new location. They loyalty em can be a crucial component in the Pe puccess. Kimball's winnend addig to be profitable. A well-designed loyalty pro incentivire customers to patronia on ependent on disposable income. Ina di nd increase customer retention. Dining ou namy. Kimball's must build affinity with new vily depe while encouraging current customers. Michael also noted that their focus should multiple revenue streams for the new de la notion to the orders te bed nmers wh Maever, Micha Aclude multiple cation. Tyder was visiting the friends. and sometimes ly. With proper s intelligence- m make better nowledge from Takeout for Success as visiting the current location to get som ork. He decided to sit at a table and have some post knowing that it might be the only meat he d have that day. He remembered what his father about multiple revenue streams for the new opera- He started to jot down some ideas on his tablet he ate. Michael and Tyler had already developed s of menus and advertising for group events tar- d for special occasions, banquets, and business tings. He was pondering if there were any other rev- ye sources that Kimball's could develop. As he sat here, he overheard a customer talking. The customer. Brooke, was a frequent customer of the restaurant. She sa busy professional with a husband and two children. Tyler heard her say, "Gee, these pastries are delicious. I never have time to bake anymore. Maybe I should take a few home for the kids." Brooke's comment started Tyler thinking. He knew s mother was an excellent baker as well as a cook. He remembers how often Liz was complimented during the olidays and parties about her cakes and pastries. Could the extra kitchen space at the new location be used to ofer fresh-baked pastries and cakes? If Brooke enjoyed e pastries, it is reasonable to conclude that other have the time bed goods. They also use tulid a great deal and wou ve order ches for special events or older. Brooks said. " would be great to order great toodets to pick up The closest bakery is about six miles from here and your momis much better cock than I am Tyler laughed. But then he had an interesting thought. She used the words "great food in her conversation why focus just on baked goods? Would a family meal to go be something they were interested in Brooke and Randy thought it was a great idea. They said that the convenience of quality food as a reasonable price would help them a lot. Fast food can be convenient. but a family style meal for takeout would be a nice alter- native. Also, they were excited about the possibility of ordering special items when they were entertaining What an idea ... Kimballs on the Gol This would create a new revenue stream and leverage the expanded capabilities of the new location. Lie's food and baked goods were already very popular at the cut- rent locations why not offer takeout food for customers? The breakfast break was worth Tyler's time. It also proved that sometimes you have to be a good listener and remain attentive to customers' needs. The new location would have multiple "products" to join into a loyalty program-lunch, dinner, late-night diring, after- work gatherings, group events, Sunday brunch, and now, take out. These various products could be covered in one loyalty program and create significant cross- marketing strategies. He could not wait to discuss his idea with his parents. hnology.Explanation / Answer
customer loyalty is one of major requirement for any firm for its sustainable growth. in this regards, Kimball also should focus on this and works to get more customers to their stores. as it is having good reputation in the market, good demand for its products, good number of repetitive customers are there,now it is the time to expand its market into various aspects. first it needs to introduce more kind of services in the existing unit. services like soup facilities, party celebrations, event celebrations, familiy parties, etc must be introduce in the same place.
next it focus on variety of food items to introduce, like organic food, light food, snacks and fast food, other breakfast items along with pastries. research must made for introduction of new products to its menu by studying and collecting information about their tastes and preferences.
a suggestion box must be available there to identify gaps in the unit may related to service or quality or any other. the other area is run some contexts to the cooking people, the one who introduce new, tasty and best selling food item, will be rewarded. open offers can give to the customers to introduce new food items. prepare special items for each day and the same must be communicate to cusotmers.
there are many other areas which can improve the performance of the firm.
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