Definitiorn Case You work for Bakeries Incorporated, a giant manufacturer of bre

Question

Definitiorn Case You work for Bakeries Incorporated, a giant manufacturer of breakfast food products. You are approached by your manager, Richard Bagel, because he heard that you recently took a course on gamification. He doesn't quite understand the subject, but he read a few articles on how it will apparently revolutionize marketing. He reveals to you that Bakeries Inc. is near ready to launch a new line of ready-to-eat breakfast pastries, and he wants to know if gamification should be incorporated into the marketing strategy. He shares with you some key information from the product's marketing plan: Breakfast pastries will be targeted at the age group of 18-35 A large segment of the age group don't eat breakfast due to disinterest in the typical cereals and pastries associated with their youth and have no time to prepare their own breakfasts Market research reveals that pastries are more likely to appeal to women than men by a 65% 35% ratio Bakeries Inc. controls slightly above 40% overall market share for breakfast foods Bakeries Inc.'s ready-to-eat market share is only about 10% . · · · · Assignment Questions 1. Why might something like gamification be used in the situation explained to you by your manager, Richard Bagel? Provide 3 to 4 reasons Explain why these reasons address the specific scenario presented. 2.

Explanation / Answer

Gamification is the implementation of gaming strategies and various elements in scenarios which are not related to games.

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