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What is the goal of a customer relationship management system? To gain customers

ID: 3680731 • Letter: W

Question

What is the goal of a customer relationship management system? To gain customers to eliminate negative interactions with customers to eleminate the feed for customers none of the above The phase of decision making involves is considering possible ways of solving a problem Which of the following is included in the three personal dimensions of information? Time Location Form As of the above Which of the following tools is used to help an organization build and use busness integene? Data warehouse Data marts Database management systems All of the above

Explanation / Answer

20) The goal of customer relationship management system is -to gain customers

Explanation: The main goals of CRM are to attract new customers, retain current customers, and entice former customers to return to the organization as well as reduce marketing costs and lower the cost of providing customer service. All businesses need to attract customers and increase profits to stay competitive. CRM can assist with doing so.

21) The Processing phase of decision making involves considering possible ways of solving a problem.

Explanation: Models of problem solving and decision making include four phases : 1) an Input phase in which a problem is perceived and an attempt is made to understand the situation or problem; 2) a Processing phase in which alternatives are generated and evaluated and a solution is selected; 3) an Output phase which includes planning for and implementing the solution; and 4) a Review phase in which the solution is evaluated and modifications are made, if necessary.

22)The three personal dimensions include – All of the above (time, location and form)

Explanation: Time: Having access to information when you need it and having information that describes the time period you’re considering.

location: access to information wherever you are

form: audio, video, text, images etc.,

23)tools used to help an organization build and use business intelligence : All of the above

Data warehouse , data marts, database management systems

Explanation: The Data Mart is a subset of data warehouse and is defined as body of historical data in electronic repository that does not participate in the daily operations of the organization. Instead, this data is used to create business intelligence. The data warehouse is the sum of all the data marts, helps in analyzing the data to achieve business intelligence. The BI applications might only read data directly via the operational DBMS from the operational database, as long as simple reporting and/or small databases are applied. Data from extractions of this operational database as well as purchased data from external data vendors are read through the BI DBMS

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