Given the following benefits of iinternationalization for Lockheed Martin, what

Question

Given the following benefits of iinternationalization for Lockheed Martin, what would be their market startegy and why?

1.)  able to access a larger market with short time because of the internationalization of products and services. International markets are larger and the company will benefit from the internationalization strategy.

2.) experience is less competition in our market segment. It is because of the expansion of the services into the various economies with low competition levels.

3.) minimizing of the concentration risk in assessing the expansion of the different economies.

Explanation / Answer

The power of internet is it's reach among people is beyond any physical boundaries. every year several new subscribers are coming onto internet. Revolution of smartphone has helped in it. Social media has also been very important of our life. Time spent by us on social media has increased a lot in past 5 years. So companies often use internet to promote their proucts/services in markets where there physical reach is limited. Some of the techniques used on the internet are e-mail marketing,social media marketing etc. For example we can take examlple of hotel stay service and compare strategy of a company Airbnb for it. Hotel stay service is flourished by travellers from all corners of world. Company is based out of california but to raise awareness in other markets,it started a social media campaign around a hashtag #onelessstranger. in this hashtag it requested people to do random act of hosptality with strangers and then post pics/videos with them using this hashtag. This way it ensured it's reach in the market far from california

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