The Logistics and Distribution (LDI) Department is part of the College of Indust

Question

The Logistics and Distribution (LDI) Department is part of the College of Industrial Engineering at SEA University. Logistics and Distribution represent professions in the workplace concerned with the movement and delivery of goods and services throughout the world. At SEA, this program provides a unique combination of coursework that prepares students for successful careers in a range of challenging areas. Courses cover areas of the logistics and distribution industry, including sales and branch operations, supply chain management, marketing, purchasing, and procurement, warehousing and materials handling, inventory management, production planning, and quality control. The goal of the LDI program is to provide applied education as a basis for career advancement and life-long learning. The LDI program at SEA offers a course load that provides students with an in-depth investigation into the industry and applies the material into real-world issues. By allowing students to experience and apply what they hear during lectures to a real-world setting, they are able to better understand the business and are therefore better prepared to enter the workforce. Currently, the LDI program has 160 students enrolled within the program. Due to the high volume of students graduating within the next two semesters, concerns regarding enrollment numbers have been addressed by department administration. A recent decline in the number of students entering the LDI program has been noticed, so a goal of maintaining around 200 students from current levels of 160 students for the LDI program in the future is suggested. There is currently no defined marketing procedure for the LDI program other than certain traditional techniques using brochures, seminars and the SEA website. LDI has a basis for advertising, but they lack a concrete marketing process and most current students are in the program due to peers or certain faculty who ignited their interest in the LDI program. The department does not have a process to attract new students to the program in the coming years. Because the program did not have a process before the start of this project, a series of meetings were held between stakeholders to establish a foundation for what the program is ultimately trying to accomplish to allow a better understanding of what deliverables are needed for successful completion of the project. During these meetings, discussions about creating a marketing plan that will develop better name recognition for LDI and detail the steps needed in that operation was defined. Establishing a process flow for LDI is essential for developing a more focused recruiting process and to realize the factors that an increase in enrollment will require. To accomplish these objectives, the teams decided to use a problem-solving methodology using the DMAIC framework. Therefore, a Lean Six Sigma team has been assigned to evaluating the problem and implementing a solution that will help to increase the number of applicants into the program using DMAIC. As a Lean Six Sigma Green Belt, please answer the following questions:

1. Identify the team members in this project and what fundamental knowledge they should bring to the process.

2. Develop a project charter for the LDI program.

Explanation / Answer

All of these are included in Logistics.

Logistics aim is to reduce the spatial separation between producers and consumers.Logistics meant for movement of materials from producers to consumers.

Logistics is meant to transport, store and deliver goods physically among the channel partners and as well as within the firm itself

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