Web marketers use a variety of techniques, from server logs to tracking cookies

Question

Web marketers use a variety of techniques, from server logs to tracking cookies and page tagging, to identify Web site visitors’ actions and then analyze these actions to develop the Web metrics or analytics necessary to evaluate Web site performance. Some of these data-gathering techniques might be considered an invasion of privacy by many site visitors. Research the ways in which Web analytics data is gathered and analyzed. Then create a presentation for your class that describes data-gathering and analysis methods. Discuss the effect of visitors’ data gathering from two perspectives: as a site visitor and as a site owner.

No need to write anything long, I just want the short answers of these 2 questions below: Thank you.

Can someone give me at least two techniques or methods used for analysis and data-gathering?

Also, Two effects for both perspectives as a visitor and a site owner?

Explanation / Answer

methods used for analysis and data gathering:

Identifying participants
Qualitative research often focuses on a limited number of respondents who have been
purposefully selected to participate because you believe they have in-depth knowledge of
an issue you know little about, such as:
• They have experienced first-hand you topic of study, e.g. working street children
• They show variation in how they respond to hardship, e.g. children who draw on
different protective mechanisms to cope with hardship on the street and in the
work place
• They have particular knowledge or expertise regarding the group under study, e.g.
social workers supporting working street children.
You can select a sample of individuals with a particular ‘purpose’ in mind in different
ways, including:
• Extreme or typical case sampling – learning from unusual or typical cases, e.g.
children who expectedly struggle with hardship (typical) or those who do well
despite extreme hardship (unusual)
• Snowball sampling – asking others to identify people who will interview well,
because they are open and because they have an in-depth understanding about the
issue under study. For example, you may ask street children to identify other street
children you can talk to.
• Random purposeful sampling – if your purposeful sample size is large you can
randomly recruit respondents from it.
Whilst purposeful sampling enables you to recruit individuals based on your study
objectives, this limits your ability to produce findings that represent your population as a
whole. It is therefore good practice for triangulation purposes to recruit a variety of
respondents (e.g., children, adults, service users and providers)

Focus group discussions
A focus group discussion is an organised discussion between 6 to 8 people. Focus group
discussions provide participants with a space to discuss a particular topic, in a context
where people are allowed to agree or disagree with each other. Focus group discussions
allow you to explore how a group thinks about an issue, the range of opinions and ideas,
and the inconsistencies and variations that exist in a particular community in terms of
beliefs and their experiences and practices. You should therefore purposefully (the
adjective is ‘purposive’) recruit participants for whom the issue is relevant. Be clear about
the benefits and limitations of recruiting participants that represent either one population
(e.g. school going girls) or a mix (e.g. school going boys and girls), and whether or not
they know each other.

Picture story
The picture story method enables children, in a fun and participatory way, to
communicate their perspectives on particular issues through a series of drawings (story
telling) they have made. The story telling can either be done in writing, depending on the
child’s level of literacy, or verbally with a researcher. The picture story method is relatively
quick and inexpensive, particularly if the draw-and-write technique is adopted. The
picture story method provides a non-threatening way to explore children’s views on a
particular issue (e.g. barriers to girl’s education) and to begin to identify what can be done
to address any struggles faced by children.

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