These three sources will be the only reference material needed for the final pap

Question

These three sources will be the only reference material needed for the final paper. Please answer the following questions within a 5 page paper (Cover page, Abstract, 3 pages of discussion content, reference page).

In the content section answer the following research questions through your review and summarization of the provided reference materials:

1. Why is establishing social metrics important for marketing managers?

2. How do professional tie social media objectives to business objectives?

3. What is consumer engagement and why is this behavior a new metric for managers?

4. Discuss the pros and cons of the Social Media Measurement compass.

5. How can marketers create a customer/experience "centric" approach?

Here are the formatted references:
Solis, B. (2015). The little blue book of social transformation. Retrieved from https://secure.sfdcstatic.com/assets/pdf/misc/Salesforce_ebook.pdf.

Etlinger, S., & Li, C. (2011, August 10). A framework for social metrics. Retrieved from http://www.slideshare.net/setlinger/altimeter-social-analytics081011final.

B Solis. (2011, September 11). What's the R.O.I? A framework for social analytics. Retrieved from http://www.briansolis.com/2011/09/whats-the-r-o-i-a-framework-for-social-analytics/

Explanation / Answer

Answer:-

1. Social metrics are essential part of any organisation. By having a strong reach over social media of a company can definitely increase their overall reach and customer influence.

Some Major social metrics are as follows:-

* Reach

Reach is essential parts in social Matrix as it defines the overall reach of your product advertisement to the customers. Specific reach also increase the level of implementation as well as provision of the different strategies according to the market sector.

* Engagement

Engagement of the audience in the social media is essential to generate the effectiveness of the specific advertisement or the campaign being run over the social media. By having a strong engagement, a company can easily increase their overall productivity.

* Acquisition

By tracking the frequency of the customer visit we can easily improve the overall design of our website as well as different social medium. Also identity the specific new and returning customers to measure the specific growth of the organization.

* Conversation

Conversation from different media platforms to another media platforms are essential to have a track on the specific effective medium which should be used for your organisation to create the most effective event or advertisement for the specific product or services.

* Activity

This is the most essential part of all the activities including the measurements. Tracking activity of a customer is very essential as it provides and information of how the data is being transmitted and the customer is analysing it. By tracking the customer service, our company can easily implement this measurement into the structure and can increase the overall level of implementation as well as productivity.

2. Professional tie up with social media to create advertisement as well as social campaigning which directly influence the specific targeted age group. Specifically targeted age group is specified by the social media to their customers. Name social media to advertise the specific product or service into the platform is done by professionals to maintain a very effective way of advertisement over the social media. Different social medium such as Facebook, data and so on are used for creating is ethical and effective advertisement as well as promotions. Application of the specific strategies which includes creating a high rated campaign on the social medium and involving and increasing the overall reach of the brand while creating the brand identity is done by the marketing managers for improving our and productivity of the organisation.

3. Consumer engagement is one of the most important part in the measurements. Ensure that the customer to which the advertisement is reached is engaging in to the organization and services or products. Disengagement increase the sales of the organisation and also tell us the effectiveness of the specific advertisement of campaigning program which is very beneficial for determining new strategies if the previous one does not work out.

4. Social media measuring compass provide a very worst availability of all the topics which are very influential as well as essential for measuring the data obtained by the social media analysis. It provides Avast availability of the data Analytics ranging from audience profile to reach an engagement while using the content analysis as well as competitive benchmarking as sentiment analysis. DJ specific terms provide very wide number of availability to the tools with which can easily captured the data of the customers. Meanwhile social media measuring comapss is also unreliable at some points as a social media is full of the competitors and the fake measurement can easily be generated as the competitors try to fool The other companies by using different technological medium which is available widely in the market.

5. By creating the customer centric approach a manager or marketer get experience of the customers. Putting the customer on the first platform and having the customer and the most valuable asset of the company can be very beneficial for a company to increase their overall productivity as well as efficiency in the specific market segment. Customer centric media approach is very helpful in creating a positive brand image which increase the level of mouth to mouth publicity and it is also very cost-effective media and it does not provide any physical interface that need extremely costly expensive. United Nations can target specific audience ranging from that each group or location or with so many other terms which is very beneficial for turning the specific target according to the product offered by the organisation.

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