http://www.mcdonalds.com/us/en/food/food_quality/nutrition_choices.html (Links t
ID: 366865 • Letter: H
Question
http://www.mcdonalds.com/us/en/food/food_quality/nutrition_choices.html (Links to an external site.)
As you tour the website, please answer the following questions:
Compare and contrast the three menus with the variety they offer to promote more of a "nutritional" fast food.
Explain the company's mission on promoting healthier choices.
Do these fast food chains in your opinion do a good job in promoting the more "nutritional" foods?
Even though these companies are providing alternatives to the "traditional fast food"; do you find yourself consuming the alternatives or staying with the traditional items?
Explanation / Answer
1: McDonalds in recent years have started focusing on making nutritious and calorie concerned diet in their meals as the companys startegy. As a part of it most of their breakfast meals are nutritious with less calorie and more energy.
for eg: Egg white Mcmuffin with a calorie less than 200k and has more protein because of albumin content in the egg. Smilarly their Fruit and Yoghurt Parfait is also nutritiius one filled with fruits in the breakfast for their customers.
2:Company is getting tough competition from food joints like Taco Bell , so that they have to focs more on sustainable market and environment. For this nutritious and diet conscious meals has to be included in their menu. Apart from supreme customer service they arew also focusing on generating more value addition to the customers by promoting healthier products and spreading awarenss of having healthy foods. Healthy and hygeine have made their business focus more intact to the required customer demand.
Actually they are not promoting well because 80% of their foods belongs to junk category with more aclories and less fibre or protein. Just for their promotional strategy they have included few in their diet. Traditional items like home made or less oil cooked foods are best for every human beings and non of such food joints can actually seve such things to customers because they wanted to bring out revenue through promotion of junk and addictive food elements and supplementaries.
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