Features: What features might the business owner want the new website to include
ID: 3661642 • Letter: F
Question
Features: What features might the business owner want the new website to include? Think about what features an online shopper would need to see on a website. Consider the companys goal to implement intelligent marketing. Support your answer with examples of what other consumer companies are doing. Remember to cite your sources appropriately.
Mobile Computing: What challenges and needs might the owner face in terms of supporting mobile computing?
Security: Analyze the security challenges arising from adding e-commerce to the website, including both internal and external security concerns. Identify a minimum of two options for the business owner to consider. Compare and contrast these available IT security solutions to address the needs you identified. What are the advantages and disadvantages to each? To illustrate your point(s), research examples of what has or hasnot worked for other companies.
Explanation / Answer
The various features which the business owner would want the new website to include in order to attract more online customers include:
1.A simple website address: The website domain address should be simple and not too long so that the user can simply type in and login in seconds.
2.Advanced search features:The site should provide easy search box by typing in the words so that the customers can find the products within seconds by just searching the name using this option.
3.Good Images and pictures on the website:The clarity of the pictures is extremely important to draw the attension of the customers.The product should have a minimum of 2 pictures so that the user can see and decide in order to buy it. The more the better it looks the more are the chances of selling the product.This is one of the most important feature of a website.
4.Detailed desctiption of the product:The product should be defines clearly with information related to its size,color,quality and quantity so that the customer gets attracted and customer can buy it from there.
5.A mobile application(App) or a mobile website version of the same site:The app is extremely easy which can be downloaded in the phones and people can buy items by adding to the cart and checking out within seconds.
6.Fast checkout and a secured payment gateway:
The site should provide fast checkout of the items to be bought by adding them to the cart and asking the user to pay using creditcards/debitcards/netbanking/paytm wallets through a secured SSL transaction within seconds.
7.The site should provide easy contact information so that users can contact on email or phones.
8.Shipment time:The time ship to product and deliver should be mentioned clearly.
Example:
ebay.com is one the most famous websites for online shopping.It has a search engine to search products.Customers can ssearch and add products to the cart easily .It provides a detailed description of all the products along with the shipment and delivery time. The user can just add the product to cart and checkout and pay for the products using a transaction provided by paypal or other credit cards through Secure socket layer.
It has customers from all over the world and one of the most famous website for shopping.It helps the user to return their items using paisapay if they are not satisfied and their money is returned in a week.
The challenges that the owner might face in terms of mobile computing includes:
1.Implementing an application for the same website:The app requires android programming which increases the cost since only android developers can create it.This is a challenge but extremely important to promote the site.
2.The technology used to create the website may become outdated soon:It is extremely important to use the latest technology to create a website otherwise the customers will have different operating systems or different applications developed on latest versions(since they keep buying new items) and site the will be running on the previous versions,it is extremely important to keep the site up to date and maintain it .The coding should be done in a such a way that it can accomodate any changes in technologies and advances in technology.
3.Implementing security and prevention of unauthorised access:
Implementing a strong security platform for the website is extremely important.The firewall should be created to monitor traffic along with deep packet inspection of every data incomng or outgoing.The usernames and passwords should be encrypted and must be authenticated to ensure data secrecy.Ensuring security is a big challenge in an e-commerce website.
4.Transactions should be secured by SSL-
The payment should be secured with SSL and one time password techniques so that no other third party can see the information being exchanged except the customer and the website admin.This includes connections with various banks so that payment can be done through them in seconds ensuring data privacy of the transactions which is extremely important.
5.Continous content updation and adding new products:New products must be added as soon as they are launched wthout a delay .
The various security challenges from adding ecommerce to website include:
1.Weak Authentication can lead to unauthorised access to private data of the customer.By guessing the password if the website provides unlimited password attempts ,the user account can be hacked and information can be misused
2.Price Manipulation: This is vulnerability where the total payable price of the goods purchased is stored over a hidden HTML field, which is dynamically generated by web page. With use of some tools, the modification of payable amount is changed.
3. Sql injection; a sql query can be injected in the database leading to a form user has to fill in which can lead to theft of username and password leading to breaking of secrecy and confidentiality.
The various IT security solutions to secure ecommerce are:
1. Secure connection for the checkout of product and payment: The websites should be linked to various banks and netbanking and provide the transactions though secure sockets layers along with one time password sent on the mobile phones to customer while paying the amount. This will ensure only authenicated user with authenticated bank details s performing the task. Also enble an address verification system (AVS) and require the card verification value (CVV) for credit card transactions from users.
Advantages:
1.Ensures security during payment
2.Prevents hackers to steal information or interfere.
Disadvantages:
1. High cost of implementing payment gateway over the website .
2. Conncting with the various banks and providing transactions over the internet which can be time consuming at first when a new site is being built.
2.Monitor your site regularly and perform data packet inspection for the data being exchanged to identify and hackers or intruders and get rid off them and ensuring DDoS protection and mitigation service
Advantages:ensures high level of security and secrecy of data.
Disavantages: high cost of developing and installign firewalls or malware detection techqiues like intrustion detection systems to identify suspicious activity and remove the person.This involves very high experiences programmers too.
examples: 1.websites like my trio rings(online jewellery store ) has tools like Woopra or Clicky which allows to observe how the visitors are navigating and interacting with website in real time. They also help in detecting fraudulent or suspicious behavior.These tools send alerts on phones of the website admin when there is suspicious activity, allowing him to act quickly and prevent suspicious behavior from causing harm
2. Amazon.com and ebay.com have payment gateway secured by SSL .AT the time of payment the credit card owner needs to enter CVV on the card and receives a one time password for debit card to make sure the person is authenticated and authorised to perform the transaction and making sure no one other than the members of the website access the site of buy any products with fake transaction details.
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