Describe the Customer Discovery process and the steps you need to take to ensure

Question

Describe the Customer Discovery process and the steps you need to take to ensure you are getting good customer discovery information.

Explain why Customer Discovery interviews are different than sales discussions.

In what ways do the Lean Startup Method and the Agile Development Cycle complement each other, and why does this lower the risk of starting your new business?

Describe what is meant by a Minimum Viable Product and explain the differences between a fully sellable product and your MVP.

Describe the key items required for a start-up to successfully use channels to market.   What items do you need to ensure in in place for channels to effectively represent and sell your product or service?

Explanation / Answer

Customer discovery process is like a hypotherical solving which corelate many functions together to perform in a business efficiently. It comprises of Product concept, identifying the market, analyse the need and demand for the customer at present, network for market positioning, pricing etc. Discovery of customer needs more insights about the changing market condition and the current demand for a particular product or services. Competitors analysis and their movement should be predicted properly to develop a unique selling or value proposition to discover customer for the service or product.

Main stages are:

1: State the hypothesis

2:Test problem hypothesis

3:Test product concept

4:Verify

Verification process can be done by evaluating customer feedback and plan for the next step. This can actually test the hypothesis for the product concept.Product requirement document, sales revenue plan and a proper business cases has to be prepared on the basis of the succesful hypothesis.

Customer discovery interviews are focussing more on testing the hypothesis and understanding the requirement of customer and mapped based on the product concept. At the same time sales discussion is all about selling the available product to the pitching customers by creating a need to their mind or to create an impuluse fo purchasing the product.

Agile is a set of principles which is used majorly on the software development platform or methodology.on which to base your software development methodology, whereas Lean Startup pertains to majorly on the areas like how to run the business and product development. Both can work along togethet to have a abetter understanding about the business and with the concurrent change adapatability. It will help in taking business decision with an accurate way

Minimum Viable product is the product with just enough features to satisfy the customer needs and to give proper feedback for future development.Viability refers to saleable feature of that paricular product. This will help in developing more idea and adding more feature to the existing product.

Channels to market should be economically feasible. They can use social media, search engine optimisation, word of mouth publicity, campagisn to penetrate market and to create a market demand to attract customers.

To effectiveley present there should be a proper

Related Questions

Navigate

• Browse (All)
• Browse D
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.